Blogs take advantage of the internet and the endless wealth of information that it provides. Consequently, this new form of online journalism has had a significant impacts on what brands and products become popular. People are now able to review new products and honestly express their opinions. Blogs can cover a much broader spectrum of information than many traditional forms of advertising and marketing. This has had an impact on mainstream marketing and brand coverage because it is hard to compete with the sheer amount of information that Blogs provide. If you are going to position yourself as an expert in a certain industry, product or service then you need to make sure that you truly have the knowledge to back this up.
The digital revolution has allowed time and space boundaries stellenangebote to be overcome. People can get instant access to blogs that talk about the latest products whenever they want. Marketers really have to be on the ball if they want to keep up with changes in their chosen industry. Information is now being produced and changed at alarming speeds. It is highly likely that this is an environment in which blogs that provide up to date product and brand information will prosper.
Blogs can also be critical of new products that go to market. Some comment sites offer commentary and evaluation of new products as they are launched. It is certainly a good idea to build strong relationships with some of the influential bloggers in your industry and gain their respect by writing good content.
Due to the fact that there are so many different blogs on the internet, the power is more likely to be shared between lots of different organisations rather than a few elite ones. Therefore, major brands have to be very active online in order to maintain their rule over small organisations that are ustilising the internet effectively. Marketers need to be aware that industry developments are becoming much more influenced by what consumers want. With traditional print media, the brand is informing and selling to the reader, but with blogging, it is becoming instantaneous and the audience is determining content.